How Technology is Changing Promotion in the Music Industry
07:23
Becoming a recognized artist is now easier than it ever has
been before.
With the downfall of CD’s and many of our music shops now
closing down, it’s time to invent yourself as an online artist and it’s easier
than you may think too. Here I have rounded up some ideas which may help you
promote yourself in our new digital era.
Social media
With the likes of Justin Bieber and Jessie J as an example,
both of these artists were discovered on YouTube.
YouTube has 1 billion active users each month, the site
allows you to upload videos giving you instant exposure to those who love to
find new music.
Make sure you’re promoting yourself using twitter, Instagram
and Facebook. Twitter alone has 232 million users, whilst Instagram have a 150
million and Facebook have 500 million users, so these are great platforms to
start promoting yourself. Twitter has a brilliant way to promote yourself even
more with the use of the ‘#’ and ‘retweet’ option, these are helpful tools to
get wide spread exposure and make contacts within the same industry.
Create a page on these networks and provide regular updates
of where you are, what you’re up to and upcoming events, to ensure people have
somewhere to keep in touch with you. Make sure you’re holding regular events
such as gigs to give a taste of your music.
Giving out your music on USB devices to people who are interested, will allow the opportunity for people
to share and download the music, providing you with a fan base and possibly an income too. This is also a
great idea for the use at clubs, by ensuring your USB device is branded with
your/the band’s name on it will mean they won’t forget you the next day.
Networking these ways essentially provides a powerful,
simple and successful way to promote yourself as an artist without the use of a
record label.
Sound Cloud is a fantastic
network if you’re looking to successfully share your music online. This network
allows unsigned artists to create and share their music across their social
media platforms- it lets you share privately with friends and family or you can
post your material publicly. The network, as with all social media can be
accessed by using almost any device of your choice, so you’re able to use it
anywhere, and it is free to use.
Your own website
It’s important to have your own website so that your social
media has a platform to refer back too. This will be the place all the latest
news, stories and images should be located and stored, pack as much information
on there as possible. Make sure the website looks professional so people know
you want to be taken seriously, make sure it’s well laid out so that subjects
and pages are easy to find, and people can explore your website at ease and
gain as much knowledge on you as possible.
Compared to before when all artists had were CD’s to promote
themselves, there are now so many more opportunity’s which you are able to take
advantage of to get yourself known in the industry, without having to spend big
money on promotion.
"Claire Louise Sheridan is a keen blogger, writer and marketer with aspirations of becoming a recognised member of the digerati. Until then, she's content seeing the world, watching live music, volunteering, playing with her kitten and eating all of the food. You can find her Twitter here" @xo_clairelouise
"Claire Louise Sheridan is a keen blogger, writer and marketer with aspirations of becoming a recognised member of the digerati. Until then, she's content seeing the world, watching live music, volunteering, playing with her kitten and eating all of the food. You can find her Twitter here" @xo_clairelouise
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